We live in a world where whatever is easy, fast and available is what we want most. At every turn we complain that we don't have enough time, that we're overloaded. The social media era puts pressure on us – scrolling through other people's accounts, it seems their day lasts not 24 but 48 hours. When do they find the time for all of it? We want that too! We cut down on plastic, but let's be honest – we're not free of it. The things we eat and drink from, packaging and… clothes. We're becoming more and more aware, and we increasingly demand transparency about composition, origin and production methods. We want to live better and healthier while staying sensible about the household budget. That, I think, is why knitting is so fashionable everywhere. Handmade clothes let us buy the best materials and make garments that would cost a fortune in a shop. Unfortunately, knitters quickly realise that fine wools have to be handled with kid gloves – gentle hand washing, pressing out the water, drying flat. How does that fit with a fast-paced life and a thousand daily chores – how do you squeeze that kind of delicate care into the family schedule?

Manufacturers quickly sensed that the market was demanding in this respect: knitters want to buy fine wools, but only if they can put them in the washing machine. That's why washing machines got special wool programmes (wash at your own risk!), and yarn mills introduced a HIT – machine-washable superwash wool! It's a real revolution: 100% wool that magically gains superpowers.

But have you ever wondered how this magic happens?

If you'd like to find out, we recommend the article in the first issue of PUCH magazine, which you can buy here